The first version of Rewear was built at 16 as a private styling system. It grew through friends, family and early users into a company rethinking how wardrobes create value.
Today, the team brings together product thinking, research, design and culture to turn a deeply personal wardrobe problem into something useful.
South African team · Cape TownRewear brings together research, industrial design, product thinking and culture. Our perspectives are rooted here—and our ambition is global.
Rewear did not begin as a trend report or an abstract sustainability idea. It began inside a real wardrobe, with the confidence problem we are now solving for other people.
That founder insight is strengthened by a team spanning research, psychology, industrial design, digital media, finance and policy. We are combining lived experience with the disciplines needed to test it properly.
People have more digital shopping tools than ever, but very little technology that helps them understand the clothes they already own after purchase.
AI makes personal guidance more accessible, while cost pressure and circular-fashion goals make utilisation more valuable. Rewear’s opportunity is to ground that intelligence in real wardrobe behaviour—not generic recommendations or guilt.
Tamlyn built the first version of Rewear at 16 after trying to solve her own wardrobe-confidence problem. Her work across finance, sustainability, policy research and venture building shapes how Rewear balances a deeply personal consumer problem with commercial discipline.
At Rewear, she leads the product vision, research direction, partnerships and fundraising.
Kgomotso is an avid reader, a self-proclaimed raging feminist and a recent Psychology postgraduate from Rhodes University. She brings critical thinking and an African-centred perspective to Rewear’s research, helping us understand confidence, identity and the real relationship people have with their clothes.
Outside of research, she loves hiking and exploring new places.
Lesedi is an industrial designer who develops tangible manufacturing solutions for conceptual products and installations. He specialises in technical documentation, material selection and manufacturing processes, using a data-driven and precision-focused approach to design consulting.
At Rewear, he contributes product expertise while exploring the intersection of fashion, technology and physical product development.
This team member helps translate Rewear’s wardrobe-intelligence mission into clear, culturally relevant social storytelling.
This team member supports creative content, community conversation and the everyday voice of Rewear across social platforms.
“Useful fashion technology should feel human before it feels technical.”